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Annalisa DeMarta

Lone Cone
Annalisa has been fortunate to spend the last 15 years to working with major outdoor brands on the Amazon
marketplace. After several years of successful Amazon retailing, the need for a sandbox became apparent in
order to expand understanding of Amazon backend and SEO. Using her experience as a Mom of three, she
founded Lone Cone, a children’s line of apparel and accessories that’s both cute and functional. Lone Cone has
been an insightful test case of how to succeed on Amazon while evolving it into its own brand. Today, the
Lone Cone team is composed of nearly twenty dedicated employees in Boise who create content, advertising,
analytics, supply chain, sales, and product development. Lone Cone has worked hard to make the INC 5000
list for the last four years and named one of Idaho’s Top 10 Places to Work.

My Speakers Sessions

Tuesday, October 8