Everything in food is being called into question: Who owns it; who grows it; what’s in it; where to find it; how to eat it. Food has long been tangled up with culture, identity, health, energy, economics, and justice. Today, it’s increasingly tied to our relationship with nature and to climate change. Eaters are driving the change. Entrepreneurs are sitting in the front of their bus, sharing their insatiable hunger for a fresh, better, kinder world through food. Their collective enthusiasm is building, and it is reshaping the industry in its path.
And yet, daunting obstacles lie ahead. Most new food businesses will ultimately fail. So how is the entrepreneur to navigate? I come from the Babson school of entrepreneurship – and live and build (and cook) by it. An entrepreneur’s staple ingredients are desire, what you know, who you know, and the resources you have at hand. Okay, but then what? In this tilt-a-whirl new food world, what are the steps for success? The good news is that the recipe can be shared, learned, and practiced—and you have plenty of great examples right here in Boise…
Trailmix is an exciting new event created to showcase new and innovative food product companies from around the Northwest. This event will create awareness for the food entrepreneurs and startups competing and give them networking opportunities with, industry leaders, investors and other companies. Trailmix is presented by Albertsons at Trailhead, in partnership with the Food Track of Boise Startup Week.
Learn more: http://boisestartupweek.org/trailmix/
https://www.facebook.com/trailheadboise/