Lunch provided free of charge. Food served at 12:00 p.m. Talk begins at 12:15 p.m.Be sure to also check out Amy Jo's workshop, Secrets of Game Thinking, on Wednesday at 2pm.
How are market-leading products born? What conditions set the stage for successful innovation?
By definition, successful innovations reach a mainstream audience. But they never start off that way. That’s the paradox of innovation: the “typical” people in your market are not the same ones you need to “woo” when bringing your idea to life.
That’s where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation and creating products that people love...and keep loving. Game Thinking empowers product leaders, designers and entrepreneurs to build lasting customer relationships using engagement techniques from hit games.
Learn how to help your customers to get better at something they care about -- like playing an instrument or leading a team. Game Thinking builds on the principles of Lean, Agile, and Design Thinking - and takes it to the next level. Get the tools you need to build engagement from the ground up.
